Privacy policy

PRIVACY POLICY

Last updated: September 21, 2026

LUNA operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

LUNA is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose and otherwise process your personal information when you visit, use or make a purchase or other transaction using the Services, subscribe to our marketing communications, submit a form, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read and understood the collection, use and disclosure practices described in this Privacy Policy.

1. PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live and what features you use, we may collect or process the following categories of personal information:

  • Contact information, including your name, email address, phone number, billing address and shipping address.

  • Account information, including usernames, passwords, preferences and account settings.

  • Order and transaction information, including products you view, add to your cart, purchase, return, exchange or cancel, as well as your order history.

  • Payment information, including payment method, transaction details, payment confirmation and other information required to process your purchase.

  • Marketing information, including your email marketing preferences, SMS marketing preferences, marketing consent, opt-out requests and interactions with marketing communications.

  • Communications with us, including information you provide when contacting customer service, making an inquiry, submitting a form or communicating with us through email, text message, social media or other channels.

  • Device information, including your browser, device type, operating system, IP address, network connection and other identifiers.

  • Usage information, including information about how you interact with the Services, pages you visit, products you view and actions you take on our website.

  • Cookie and tracking information, including information collected through cookies, pixels and similar technologies.

2. PERSONAL INFORMATION SOURCES

We may collect personal information from the following sources:

  • Directly from you when you place an order, create an account, submit a form, join a waitlist, subscribe to email or SMS marketing, contact us or otherwise provide information to us.

  • Automatically through the Services, including through cookies, pixels, analytics technologies and information provided by your device or browser.

  • From Shopify and other service providers that help us operate our store, process payments, fulfil orders, communicate with customers or provide marketing and analytics services.

  • From marketing partners, advertising platforms and other third parties where permitted by applicable law.

3. HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information for the following purposes.

Providing and improving the Services

We use your personal information to:

  • process and fulfil orders;

  • process payments;

  • arrange shipping and delivery;

  • process returns, refunds and exchanges;

  • maintain and manage customer accounts;

  • remember preferences;

  • provide customer support;

  • respond to questions or requests;

  • recommend products or content;

  • improve our website, products and Services; and

  • provide a more personalized shopping experience.

Marketing and advertising

Where permitted by law, we may use your personal information to send you marketing, promotional or advertising communications by email, text message or other channels.

These communications may include information about:

  • product launches;

  • new drops;

  • early-access opportunities;

  • restocks;

  • promotions;

  • discounts;

  • product recommendations;

  • events;

  • brand updates; and

  • other LUNA products, services or offers.

We may also use information about your interactions with the Services to provide or support personalized advertising.

SMS marketing

If you provide your phone number and expressly consent to receive marketing text messages from LUNA, we may send you promotional text messages relating to product launches, early access, restocks, promotions, special offers and other marketing communications.

Message frequency may vary.

Message and data rates may apply.

Consent to receive marketing text messages is not a condition of purchasing any product or service from LUNA.

You may withdraw your consent at any time by following the opt-out instructions provided in the applicable message, including replying STOP where supported.

For assistance, you may follow the instructions provided in the message or contact us using the contact details listed below.

Email marketing

If you subscribe to our email marketing, we may send you promotional emails relating to products, launches, early access, restocks, offers and other LUNA updates.

You can unsubscribe from promotional emails at any time by clicking the unsubscribe link included in our emails.

Security and fraud prevention

We may use personal information to:

  • authenticate accounts;

  • detect or investigate fraudulent, illegal or suspicious activity;

  • protect customers and our business;

  • maintain a secure checkout and shopping experience; and

  • prevent misuse of the Services.

Legal and compliance purposes

We may process personal information where necessary to:

  • comply with applicable laws;

  • respond to lawful requests from courts, regulators or law enforcement;

  • establish, exercise or defend legal claims;

  • enforce our Terms of Service;

  • investigate potential violations of our policies; and

  • protect our rights or the rights of others.

4. MARKETING CONSENT AND COMMUNICATION PREFERENCES

Where required by law, we will only send marketing communications after receiving the appropriate consent.

You may withdraw your consent to marketing communications at any time.

For email marketing, use the unsubscribe link contained in our marketing emails.

For SMS marketing, follow the opt-out instructions included in the applicable message, including replying STOP where supported.

Opting out of marketing communications does not prevent us from sending non-promotional communications that are necessary to manage your orders, payments, account, deliveries, security, returns, customer-service requests or other transactions with us.

5. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to third parties where reasonably necessary to operate our business and provide the Services.

This may include disclosure:

  • to Shopify;

  • to payment processors;

  • to fulfilment and logistics providers;

  • to shipping carriers;

  • to customer-service providers;

  • to cloud hosting and IT providers;

  • to analytics providers;

  • to email and SMS marketing platforms;

  • to advertising and marketing partners;

  • to professional advisers such as lawyers, accountants or consultants;

  • where you direct us or consent to the disclosure;

  • in connection with a merger, acquisition, restructuring, financing, sale or transfer of all or part of our business; or

  • where required by applicable law, legal process or governmental request.

Third-party service providers may process personal information on our behalf and are subject to their own privacy obligations and policies.

6. RELATIONSHIP WITH SHOPIFY

The Services are hosted and supported by Shopify.

Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve Shopify’s services.

Information you submit through the Services may be transmitted to and processed by Shopify and other service providers that may be located outside the country where you reside.

Shopify may also process information relating to your interactions with our store in accordance with its own privacy policies and applicable laws.

You can learn more about Shopify’s privacy practices through Shopify’s Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

You may also review Shopify’s privacy tools at:

https://privacy.shopify.com/

7. COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies, pixels and similar technologies to:

  • operate the website;

  • remember preferences;

  • understand website usage;

  • measure marketing performance;

  • improve the Services;

  • personalize content; and

  • support advertising.

Depending on your location, you may have the ability to manage or reject certain cookies through the cookie preferences available on the Services.

Some website features may not function correctly if certain cookies are disabled.

8. TARGETED ADVERTISING AND DATA SHARING

Depending on applicable law and where you reside, certain advertising activities may be considered a “sale,” “sharing” or use of personal information for targeted advertising.

Where required, you may have the right to opt out of these activities.

You may exercise available privacy choices through our data-sharing opt-out page:

https://70ak0h-uu.myshopify.com/pages/data-sharing-opt-out

Where legally required and technically supported, we may also recognize certain browser-based privacy preference signals such as Global Privacy Control.

9. THIRD-PARTY WEBSITES AND SERVICES

The Services may contain links to third-party websites, social-media platforms or other online services.

We do not control these third parties and are not responsible for their privacy, security, content or practices.

If you follow a link to another website or service, you should review that third party’s privacy policy and terms before providing personal information.

10. CHILDREN’S DATA

The Services are not intended for children under the age of majority applicable in their jurisdiction.

We do not knowingly collect personal information from children where such collection would be prohibited by applicable law.

If you are a parent or guardian and believe a child has provided personal information to us, please contact us so we can review and, where appropriate, delete the information.

11. SECURITY

We use reasonable administrative, technical and organizational measures designed to protect personal information.

However, no system, transmission method or storage technology is completely secure.

We therefore cannot guarantee absolute security.

You should avoid sending sensitive or confidential information through unsecured communication channels.

12. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on factors including:

  • whether you maintain an account;

  • whether you have placed an order;

  • whether we need the information to provide the Services;

  • whether the information is needed for legal, tax, accounting or regulatory purposes;

  • whether the information is needed to resolve disputes; and

  • whether the information is needed to enforce agreements or protect our rights.

13. YOUR RIGHTS AND CHOICES

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include:

  • the right to request access to personal information we hold about you;

  • the right to request correction of inaccurate information;

  • the right to request deletion of personal information;

  • the right to request a copy of certain personal information;

  • the right to object to or restrict certain processing;

  • the right to withdraw consent where processing is based on consent;

  • the right to opt out of certain marketing communications;

  • the right to opt out of certain targeted advertising, sales or sharing of personal information; and

  • the right to lodge a complaint with an appropriate data-protection authority.

These rights are not absolute and may be subject to exceptions under applicable law.

We may need to verify your identity before fulfilling certain requests.

14. UK AND EUROPEAN ECONOMIC AREA USERS

If you reside in the United Kingdom or European Economic Area, you may have additional rights under applicable data-protection laws.

These may include the right to:

  • object to certain processing;

  • request restriction of processing;

  • withdraw consent;

  • request data portability; and

  • lodge a complaint with a relevant supervisory authority.

Where we rely on consent, withdrawing consent will not affect the lawfulness of processing that occurred before withdrawal.

15. INTERNATIONAL TRANSFERS

Your personal information may be transferred, stored or processed outside the country in which you reside.

Where applicable law requires safeguards for international transfers, we or our service providers may rely on recognized transfer mechanisms such as standard contractual clauses, adequacy decisions or other legally permitted mechanisms.

16. COMPLAINTS

If you have questions or concerns about how we handle your personal information, please contact us using the information below.

Depending on where you live, you may also have the right to complain to your local privacy or data-protection authority.

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, legal requirements, technology, services or privacy practices.

When we update this Privacy Policy, we will revise the “Last updated” date above.

Where required by law, we may provide additional notice of material changes.

18. CONTACT

If you have questions about this Privacy Policy, our privacy practices, your personal information or your rights, you may contact us at:

LUNA

Email: marvellestudio@outlook.com

Phone: +65 8919 4292

Address: Riverparc Residence 96, Singapore 828797, Singapore

For purposes of applicable data-protection laws, LUNA is the controller of personal information collected directly through our Services, except where another entity such as Shopify acts as an independent controller under applicable law.